Triathlon Fest Račice

Last weekend, we headed to Račice, where the Triatlon Fest Račice took place at the Labe Arena. We were there too – bringing Wilier bikes, selected FORCE products and, above all, the desire to enjoy a weekend full of racing, sport and a great atmosphere.

And we quickly realized on Friday that it was going to be quite a varied weekend.

Friday’s Rain Didn’t Stop Us

We arrived in Račice on Friday afternoon, and the weather certainly didn’t make things easy for us. Heavy rain accompanied us throughout the preparation of our booth and the entire Wilier bike display. Water was coming down from all directions, so we decided not to take the bikes out just yet.

But the rain didn’t stop us. We successfully set up our booth and were ready for the first day of racing.

Saturday Started in the Rain, but the Racers Didn’t Give Up

Saturday morning unfortunately brought more rain. Despite this, the Labe Arena gradually filled with racers, spectators and triathlon fans. From the morning onwards, we displayed Wilier bikes, giving visitors the opportunity to explore our range, while also offering selected FORCE products for sale.

At the same time, the first triathlon races were already underway. Watching the athletes compete in such unfavorable weather conditions reminded us once again just how much determination and energy sport requires.

The children especially deserved our admiration. Neither the rain, the wet course nor the cooler weather could stop them, and they tackled their races with incredible commitment and enthusiasm. Hats off to everyone who took to the starting line in such conditions!

The Sun Finally Came Out in the Afternoon

Fortunately, the weather began to improve significantly after lunch. The rain stopped, the sky gradually cleared and the sun finally made its way to Račice.

And our bikes certainly noticed the change too. After the morning rain, the displayed Wilier bikes gradually dried out, and in the sunshine they regained their characteristic shine and beauty.

Interest in the Wilier bikes remained very high throughout the day. Visitors checked out the individual models, asked about technical details, equipment and the possibilities offered by each bike, and of course there were plenty of enthusiastic cyclists who wanted to see the Wilier bikes up close.

FORCE Bells, Trumpets and a Great Atmosphere

Races are not just about sporting performances. The spectators who support the athletes and create an unforgettable atmosphere are just as important.

And in Račice, we decided to give the atmosphere an extra boost.

During Saturday, we handed out a wide range of FORCE promotional products to visitors for free. These included loud FORCE bells and trumpets, as well as caps, glasses and other FORCE accessories. And it quickly became clear that it had been a great decision.

During the races, the FORCE promotional bells and small trumpets were heard most prominently among the spectators as fans cheered on the athletes on the course. Every race was accompanied by plenty of noise and enthusiastic support. Our mascot Forcák also helped create a fantastic atmosphere, cheering on not only the racers but also encouraging and energizing all the spectators and fans throughout the afternoon.

And when visitors wearing FORCE caps and glasses started moving around the venue, at times it almost looked like a showcase of our brand. 😊

These are exactly the moments we enjoy. It’s not just about being an exhibitor somewhere. We want to be part of the race, its atmosphere and, above all, the people who share the same passion for sport as we do.

Sunday Belonged to the Sun and Championship Categories

Sunday brought completely different weather from the very morning. Sunshine, pleasant temperatures and a venue full of racers created ideal conditions for another day of racing.

Interest in the Wilier bikes remained high on Sunday as well. Visitors stopped by our booth, discussed the bikes and, of course, asked questions about individual models and their equipment.

Meanwhile, the championship categories were racing on the course, and there was certainly plenty to watch.

On Sunday afternoon, I also had the opportunity to have a short chat with the race announcers during the event and introduce the Wilier brand, its history and our bikes to the spectators.

A Weekend Well Worth It

Triatlon Fest Račice was a fantastic event for us. Although the weekend got off to a rainy start and setting up our booth on Friday was certainly not the easiest task, Saturday and Sunday ultimately delivered exactly what we love about these kinds of events.

Sport, racing, great people, enthusiastic athletes and, above all, the atmosphere that develops around the course.

We would like to thank the organizers of Triatlon Fest Račice for a great weekend, and all the racers, fans and visitors to our booth for their interest in Wilier and FORCE.

And above all, thank you to everyone who cheered during the races – whether with traditional applause, FORCE bells, trumpets, or simply by making plenty of noise.

See you again next time at the race course!

https://triatlonfestracice.cz/