In the early 1990s, little while after the founding of KCK Cyklosport-Mode s.r.o., the original idea of founding one's own cycling brand was born. Not much time passed and the idea became a reality. In 1991, the FORCE brand was born. From the very beginning, the main mission of the brand was the development and production of its own bicycle components and accessories. At that moment, few would have assumed that 30 years later, the FORCE brand would be one of the largest suppliers of bicycle products not only in the Czech Republic, but also abroad. Behind the gain of this strong market position is the relentless efforts of the owner Dalibor Kmenta and all employees involved in the operation of the company. Year after year, the company expands its range of products, but above all, it gradually improves the quality of these products. The fact that the company is constantly improving is evidenced above all by the fact that FORCE products are selected by many professional racing teams, not only Czech but also foreign.
Now we have the year 2021 ahead of us, which is very important for FORCE, mainly due to the celebration of the 30th anniversary of its establishment. And what could be a better gift for this occasion than working with an elite team? The year 2021 brings two very important collaborations for FORCE. The first of them is cooperation with the most successful Czech road team ELKOV KASPER, which currently includes, for example, the current champion of the Czech Republic Adam Ťoupalík or Jan Bárta (participant in all three Grand Tour races). However, the second key collaboration brings what every brand associated with cycling dreams of - a connection with the World Tour team! For the 2021/2022 season, the FORCE brand managed to negotiate a partnership with the Belgian team Intermarché-Wanty-Gobert Matériaux, which will take part in all World Tour races in 2021/2022. All riders of the team will be equipped with the latest highest-quality helmets and FORCE racing sunglasses in a bright fluorescent color. The icing on the cake is perhaps just the fact that our Czech professional cyclist Jan Hirt, who is transferring from the CCC team, also signed a contract with this belgian team. Czech brand - Czech rider - World Tour races - what more could you want?
