![Force [logo]](/assets/webdesign/imggalery/force.logo.png){kind=logo}
We are pleased to announce that as of 2026, Michal Prokop becomes an official ambassador of the Force brand.
Who is Michal Prokop
Michal Prokop is one of the most prominent figures in Czech cycling over the past two decades. From the very beginning of his career, he gradually worked his way into the world elite of MTB and BMX disciplines. He is the most successful four-cross rider in history, holding three World Championship titles, several European Championship titles, and numerous World Cup victories.
His career took him through BMX, four-cross, and later enduro — disciplines in which he always stood out for his unique style, dedication, and exceptional talent.
Why Force and Our Vision
For us at Force, choosing Michal Prokop was no coincidence. We see in him the values we share: a passion for cycling, a focus on maximum performance, technical precision, and the ability to push boundaries while inspiring cyclists across generations. This partnership connects Michal Prokop’s racing experience and know-how with the development expertise of the FORCE brand. A strong emphasis will be placed on the development of new products, especially for the enduro and e-bike segments, where Michal will be actively involved in testing and fine-tuning the equipment directly in real-world conditions on trails and in races.
“I enjoy being part of the development process and having the opportunity to influence how the equipment performs in practice. FORCE has the drive to keep moving forward, which is something I really identify with. I can already reveal that a few enduro innovations will be available this spring,” says Michal Prokop about the new partnership.
Michal Prokop will represent our sports apparel and accessories – products designed for riders who demand comfort, reliability, and style. We believe that thanks to his experience and exceptional attention to detail, he will bring authentic feedback to our products, and that this partnership will help move development closer to what customers truly want.
And what does Andrea Kmentová, CEO of KCK Cyklosport, say about it? “We see the connection between our FORCE brand and Michal Prokop as a natural step and at the same time a signal of the direction we want to take. Michal brings valuable feedback and experience from the world stage into our development. It is an invaluable perspective of a rider who knows what equipment really has to withstand. We are looking forward to joint development and new products that will emerge from our collaboration.”
A shared future
We are excited about what this collaboration will bring. We are confident that Michal Prokop will be an outstanding ambassador for the Force brand, and that through our joint efforts, we will take both our products and communication to a new level.
