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Great gear.
Fair price.

We design cycling equipment that’s built to last, looks sharp, and stays affordable. Because we believe quality gear should be within reach — whether you’re commuting, riding for the fun of it, or pushing your limits. We don’t just focus on price and performance — we listen. Your feedback helps us improve, evolve, and create products that work out there on the road or trail. And yes, we still work with trusted suppliers across Europe and Asia — but it’s the FORCE community that drives us forward.

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Revealed: Michal Prokop & Force
JANUARY| Force Journal

Revealed: Michal Prokop & Force

We are pleased to announce that as of 2026, Michal Prokop becomes an official ambassador of the Force brand. Who is Michal Prokop? Michal Prokop is one

Winter doesn’t put an end to the experiences in the saddle
DECEMBER| Force Journal

Winter doesn’t put an end to the experiences in the saddle

Freezing weather doesn’t have to mean the end of your cycling adventures. With the right gear, you’ll stay warm, dry, and comfortable — and riding can be a true experience

With the right gear, you’ll fall in love with autumn in the saddle
OCTOBER| Force Journal

With the right gear, you’ll fall in love with autumn in the saddle

Autumn is beautiful – leaves rustle beneath your wheels, the air carries the scent of fading nature, and you can’t resist the urge to ride. But if you let that impulse take

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