![Force [logo]](/assets/webdesign/imggalery/force.logo.png){kind=logo}
FORCE isn’t just about cycling equipment anymore. We’re there for the first ride, the personal best, and even those days when the legs just won’t turn. We make products that work — and we make them for everyone who loves to ride. For years, we’ve been building gear for people who are serious about cycling — whether they race in the pro peloton or ride just for the joy of it. A lot has changed since we started, but one thing hasn’t: our commitment to doing things right.
Built to Last. Tested to Perform.
At FORCE, we know good products don’t happen overnight. We don’t chase trends — we focus on the details. Everything we make is tested thoroughly before it hits the shelves — on the road, in the woods, through rain, heat, and everything in between. Whether it’s a mini pump that needs to last more than a season or a flat kit you can trust in a pinch, we make sure it’s worthy of the FORCE name.
Real People. Real Craft.
We work with people who know their craft inside out. Some are experts in cutting the perfect pair of shorts, others stitch jackets or design technical accessories. And some things we make in-house — like skincare products or our reliable chainrings, designed from the first sketch to the final product. We don’t believe in doing everything under one roof — we just believe in doing it well.
More than a logo
FORCE isn’t just a logo on a jersey — it’s a brand that stands with cyclists. We support teams like ELKOV KASPER and ČEZ Cykloteam Tábor, who bring home wins and help the next generation of riders grow. But cycling isn’t just about results — it’s about the joy of the ride. That’s why we organize regular group rides through our Balík club, support local races like the Rohálovská 50, and spend weekends at events, meeting riders who simply love to be on a bike. Just like we do.
Gear for every rider
FORCE is for anyone who wants gear that looks good, works hard, and stands the test of time. From affordable kit for everyday rides to high-performance gear for the racing crowd — we’ve got it covered. We don’t care if you’re riding carbon or a twenty-year-old mountain bike. If you love cycling, you’re one of us — and we’re here for your ride.
Zlín Roots, Global Ride
We started in Zlín. It’s where our story began — and it’s still home. But today, you’ll find FORCE gear on bikes across Europe and far beyond. From Denmark to Spain to Japan, our philosophy hasn’t changed: build things honestly, with care, and always for the rider. We’ve got ideas, new gear in the pipeline, and plenty to look forward to. Whatever comes next, one thing’s for sure — we’re in it for the long ride. Thanks for being part of it. Be FORCE.
