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FORCE FUTURE:
Supporting young cyclists is nothing new for us. For years, we have been helping talented young riders, meeting them at races, and supporting those who want to work on themselves and keep moving forward. Many talents have passed through our hands – some now compete at a high level, while others have taken away from cycling a strong foundation and a lifelong relationship with the bike. And both matter to us. This year, we decided to give this long-term support a clearer framework and a name: FORCE FUTURE.
FORCE FUTURE is a space for talented young riders who already have some experience, achieve results, and above all have the desire to keep improving. We want to support them mainly through equipment, experience, and by sharing their journey. But it’s not just about numbers and medals. It’s about attitude, energy, and the joy of riding.
At the same time, we know that outstanding performances by young riders are not driven solely by their talent, strong will, and determination. A huge part of their journey is played by the entire family, without whose support it simply wouldn’t be possible. Daily training sessions, weekend races, traveling across the country and abroad all represent a significant investment of time, organization, and finances. That is why at FORCE we deeply value the support of families of young athletes – we know that without them, no talent could grow and no dream could fully develop.
The first riders to become part of FORCE FUTURE are the Buriánek brothers.
The Buriánek brothers as new ambassadors of the Force brand
We are therefore delighted to welcome these two young and promising riders to FORCE – Matyáš (14) and Josef (12) Buriánek from the Olomouc region. They focus on the technical disciplines of cycle trial and bike trial, and it is already clear that they take cycling very seriously. They already have a number of excellent results from both the Czech Republic and abroad, and they certainly don’t lack the motivation to keep improving. A great source of support for them is also their family, whose full backing we at FORCE truly appreciate.
- • Winner of the Youth Games Cup 2025 in the U14 category
- • European Champion in Bike Trial 2023
- • Three-time Czech Republic Champion in Cycle Trial (2021, 2023, 2025)
- • Third place at the 2025 Czech Republic Championship in Bike Trial, U16 category
- • Vice World Champion in Cycle Trial 2025, under 14
- • Second place in the Youth Games Cup 2025, U14 category
- • Third place at the 2025 World Championship in Bike Trial, under 14
- • Four-time Czech Republic Champion in Cycle Trial (2022–2025)
- • Second place in the 2025 Bike Trial Championship, U14 category
In the upcoming season, they will primarily focus on the Youth Games and the Czech Cycle Trial Cup, which means many races across the country. On top of that, they will take part in the season’s international highlights – the World Championships in Bike Trial and Cycle Trial in Spain and Switzerland. And we will be there with them!
We are happy to stand alongside Matyáš, Josef, and indeed the entire Buriánek family on their journey upward. We will support them with equipment that isn’t just for show, but is built to withstand exactly where it matters – in training and competitions. We look forward to everything that’s to come: the races, the experiences, the joy, and the hard work. Because that’s exactly what cycling is all about.
